Category: Blog

WBTPO: A planner’s checklist for exhibitions

WBTPO: A planner’s checklist for exhibitions

Most exhibitions can be classified into two different categories which are trade and consumer exhibitions. The former refers to those discussions that are meant to help meet the needs of a country and is limited to only the professionals that are from this field. Meanwhile, the latter is the opposite because it’s a collaboration of different industries that is open to the general public. It is also a great way to showcase your products to potential consumers.

On the other hand, hosting an exhibition requires a lot of effort and time to put together all the needed factors for the event. Here are some considerations you need to keep in mind when preparing for one:

Choose a relevant theme

Regardless of what kind of exhibition you will hold, it is important to choose a suitable theme for it. This could range from serious discussions about world issues to presenting new products to the market. It is important to have a theme so that all the designs and overall set-up of the event can appear aligned with each other, rather than seeming out of place and random. An example theme that is relevant to the generation today is a go for green and sustainability drive that focuses on showcasing items that can help the environment.

Pick the best venue

After planning out your theme and the initial preparations for your exhibition, you would need the perfect venue that can cater for your chosen audience. A great option is the West Bengal Trade Promotion Organisation (WBTPO) which is a premier agency with various services including events venues. We have various facilities that are fit for exhibitions, especially for large gatherings. Contact us through our website for more details about this.

Know your participants

When selecting a great venue, you also need to consider the number of your participants. By having a rough idea of their approximate figure, you would be able to decide on the most suitable location to hold your event. Also, it helps to know more about your audiences like their preferences and things that could hold their interest during the exhibition. This is important because it can increase your attendees and make them want to stay throughout the showcase.

Prepare the best lighting and sound

Before and during your exhibition, you need to check your lighting and sound equipment regularly. The place has to be well-lit so people can easily see their way around especially if there are different kiosks up for display. For the sound, it is important to have background music while everyone is looking around the place to maintain a harmonious atmosphere. When it comes to the choice of song, research the most trending music in the particular age group of your audience so you can play tunes that resonate with them.

Top 4 reasons why you need to invest today!

Top 4 reasons why you need to invest today!

Top 4 reasons why you need to invest today!

Investing money isn’t just for the rich and powerful. Even if you have no vast knowledge of the stock market, you can still get your money to grow by investing it. The time is now to start your investment plan and make your money grow exponentially!

At WBPO, we can help you learn and understand strategies about investing through our blogs. You can browse through things you need to know about the stock market and why you should invest your money as early as today. 

With this in mind, here are some of the reasons why you should start investing as soon as you can:

  1. Time is still on your side

While you’re still younger, there is plenty of time for you to let investments grow. You’re making your money work smarter when you invest it in the stock market instead of just putting it in a bank. Investing allows your money to move rather than just letting it sit stale in your savings. 

What’s better with investing early in life is that it allows you to make mistakes without worrying about the future. There’s a lot more at stake when you invest a huge chunk of your savings when you’re older than purchasing small units of stock as a young investor and letting the interest compound over the years. 

  1. Save for retirement without too many worries

Working a nine-to-five job every day isn’t going to help you save up for retirement. You’ll have bills and other miscellaneous expenses to worry about than painstakingly thinking about a retirement plan. Let your investments worry about that for you!

Always work smart when investing your money. As early as now, you should put your savings into a portfolio of investments including stocks, bonds, mutual funds, real estate, or even precious stones. This way, you’ll have reserved money that you can use when you retire. 

  1. Reaching financial goals

A savings account alone would take a while for you to reach the big financial goals you set for yourself. If you allot some of that money for stock market investments, your savings will grow over time and at a faster rate. 

A normal nine-to-five job and a savings account aren’t enough to get these goals going. You’ll need a backup plan that allows your money to grow and that’s where investing comes into play. This helps you reach the financial goals you’ll need as you grow older like setting up businesses or buying a home.

  1. Mistakes are okay

Making mistakes is part of the investment process. Many people tried to avoid investing because they think they’ll mess it up with a minor lapse of judgement. This is why you need to start investing young so you can still afford to make mistakes. 

You’ll undergo trial and error before gaining your footing in the stock market and that’s okay. There will always be moments where your stocks go down but it won’t mean the end of your investment. This just means that you’ll have more knowledge on what you need to do for the next steps. 

आपको पश्चिम बंगाल व्यापार संवर्धन संगठनअपने कार्यक्रम को बुक करने के 5 कारणपश्चिम बंगाल व्यापार संवर्धन संगठन में

आपको पश्चिम बंगाल व्यापार संवर्धन संगठनअपने कार्यक्रम को बुक करने के 5 कारणपश्चिम बंगाल व्यापार संवर्धन संगठन में

आपके कॉर्पोरेट शिखर सम्मेलन के लिए सही जगह ढूँढना विशेष रूप से कठिन हो सकता है जब आप सैकड़ों लोगों को आमंत्रित करने की योजना बना रहे हैं। कई चीजें हैं जिन पर आपको विचार करने की आवश्यकता है और बहुत सारी योजनाएं जो समय पर सब कुछ पूरा करने के लिए की जानी चाहिए। 

आप अपने द्वारा देखे जाने वाले पहले स्थान को बुक नहीं कर सकते हैं क्योंकि कुछ नियम और विपक्ष हैं जिन पर आपको विचार करना चाहिए। हालाँकि, यहाँ पश्चिम बंगाल ट्रेड प्रमोशन ऑर्गेनाइज़ेशन में, हमारे पास आपके लिए यह सब है! निश्चिंत रहें कि हम आपके ईवेंट प्लानिंग से लेकर शिखर सम्मेलन के ऑन-साइट निष्पादन तक सब कुछ शीर्ष पर हैं। 

यहां कारण हैं कि आपको अपने संगठन के लिए अपने संगठन पर क्यों विचार करना चाहिए: 

  1. हमारी सुविधाएं विशाल हैं

भवन के भीतर हमारे पास कई सुविधाएं हैं जिन्हें आप अपने कॉर्पोरेट कार्यक्रमों के लिए बुक कर सकते हैं। इन स्थानों में से प्रत्येक में एक कार्यकारी फ़ंक्शन है जो आपके ईवेंट की आवश्यकताओं को फिट कर सकता है। निश्चिंत रहें कि आप इन सुविधाओं को तब तक सजा सकते हैं जब तक आप हमें अपने कार्यक्रम के लिए एक फ्लोर प्लान के साथ प्रस्तुत करते हैं। सजावट के लिए आगे बढ़ने से पहले हमारी स्वीकृति की प्रतीक्षा करें। 

  1. पश्चिम बंगाल व्यापार टीम यहाँ है मदद करने के लिए

हमारे कुशल कर्मचारियों का रोस्टर आपको अपने शिखर की कल्पना करने में मदद कर सकता है। हम आपकी दृष्टि और लक्ष्यों को प्राप्त करने में आपकी मदद करेंगे। हमारा संगठन जानता है कि कितनी व्यस्त और तनावपूर्ण योजना हो सकती है और हम यहाँ आपकी मदद कर सकते हैं जो भी हो। आप यह जानकर आराम करेंगे कि हमारे कर्मचारी पूरे कार्यक्रम की देखरेख और समर्थन देंगे। 

  1. मैदान सुरक्षित हैं

हमारे पास सुविधा के भीतर सभी की सुरक्षा सुनिश्चित करने के लिए अत्याधुनिक सुरक्षा प्रणालियाँ हैं। बड़े पैमाने पर कॉर्पोरेट शिखर सम्मेलन में कई प्रमुख लोग उपस्थित होते हैं यही कारण है कि हमारे पास केवल सबसे अच्छी सुरक्षा प्रणाली और कर्मचारी सवार हैं। बाकी का आश्वासन दिया गया है कि प्रत्येक गार्ड हथियारों से लैस है जो केवल आपात स्थितियों पर उपयोग किया जाएगा। इसके अलावा, हमारे प्रत्येक कर्मचारी को उच्च सुरक्षा स्थितियों और उल्लंघनों को संभालने के लिए प्रशिक्षित किया जाता है। आपकी सुरक्षा के लिए डरने की कोई आवश्यकता नहीं है क्योंकि हम इस मुद्दे से एक कदम आगे हैं। 

  1. भोजन प्रदान किया जाता है

हमारी कंपनी में एक इन-हाउस खानपान सेवा है जिसका उपयोग आप अपने ईवेंट के लिए कर सकते हैं। हम अत्यधिक संलयन सांस्कृतिक व्यंजनों के विशेषज्ञ हैं जो दुनिया भर में कई मेहमानों द्वारा आनंद लिया जा सकता है। आप हमें एक विशेष अनुरोध मेनू दे सकते हैं और हम आपके और आपके मेहमानों के लिए इस पर काम करेंगे। इसके अलावा, आपके पास अपने स्वयं के खानपान को लाने का विकल्प भी है लेकिन बिजली के लिए एक ओवरहेड शुल्क है। 

  1. घटनाओं की जगहअत्यधिक मांगी जाती है

हर साल, हम अगले के लिए एक उच्च मांग वाले कार्यक्रम का आयोजन करते हैं। उस स्थान के लिए एक विपणन प्रतिध्वनि है जो आपको अपने कार्यक्रम के लिए साइन अप करने के लिए अधिक मेहमानों को आकर्षित करने में मदद कर सकती है। इसके अलावा, लोग यहां होने वाली सभी घटनाओं की अत्यधिक आशा करते हैं। न केवल उन्हें आपके शिखर सम्मेलन से सुखद अनुभव मिलता है, बल्कि उनके पास इस क्षेत्र की खोज करने का एक अच्छा समय भी है। पेंसिल अपने ईवेंट को बुक करें और अपने मार्केटिंग और प्रमोशन टीम के साथ काम करके अपने इवेंट को अपने टारगेट डेमोग्राफिक में और अधिक कर्षण में मदद करें।

WBTPO: How to begin trading in the market

WBTPO: How to begin trading in the market

Investing in the stock market can be overwhelming especially if it is your first time. However, with a bit of guidance, rest assured that you will be able to trade in the market with ease. Not only is this a great way to earn profit but is also helpful if you are saving for retirement. Interested in online trading? If yes, then read further to know more below!

Assess your investment goals

If you are just starting out in online trading, the first thing you need to do is assess your investment goals. Most traders can be classified as either short or long-term investors. For a proper evaluation, make sure to write these goals down before trading. Some examples include:

  • For instance, if you are planning to save money for retirement then you probably want to organize a long term investment.
  • On the contrary, if you are planning to get your children to college, you need to plan on short term investments.

Conduct research on current trends.

Once you have written down your investment goals, you now need to research the current trends. By doing this, you will be able to know which one to invest in to earn money. Fortunately, there are many reputable sources that report on market trends such as:

  • Kiplinger
  • Investor’s Business Daily
  • Traders World
  • The Economist
  • Bloomberg BusinessWeek
  • You could
  • Abnormal Returns
  • Deal Book
  • Footnoted
  • Calculated Risk
  • Zero Hedge

Select a trading website. 

For people who are just starting out, using a reputable trading website will give you a higher chance of successful trades. However, when looking for one, make sure to read reviews online. This will give you a better idea of the platform that is suitable for you. Moreover, they must also offer amenities such as a mobile phone app, investor education and research tools, low transaction fees, easy to read data and 24/7 customer service. Some of the best sites we recommend include:

  • Scottrade
  • OptionsHouse
  • TD Ameritrade
  • Motif Investing
  • TradeKing

Buy reliable stocks.

Although you have a lot of stocks to choose from, it can be quite hard to pick one that will guarantee profit the most. For this reason, you must always keep these things in mind before investing in a particular stock:

  • Try to look into a company’s public financial reports to evaluate how profitable they are. Remember, a more profitable company usually means a more profitable stock. To find them, visit their website to get their contact information, call the company staff and request a hard copy.
  • Before investing, try to research the company’s worst quarter on record and decide if the risk of repeating that quarter is worth the potential for profit.
The Most Popular Export Products of India

The Most Popular Export Products of India

The Most Popular Export Products of India

The economy is one of the most important aspects that contribute to the growth of any country. Indeed, it is with the flow of products that the gross annual income of a country is computed. By knowing how much has been earned by its citizens and its businesses, the economic state of the country is determined. One of the things that are observed is the flow of the export products and how well they perform in foreign countries where they are being sold. 

All countries have their own export products. More often than not, products that are exported are the ones which a certain country is most proud of. India is one of the countries that have an impressive flow of export goods. 

Here at West Bengal Trade Promotion Organisation, we monitor the trade and commerce of the country. With that, here is a closer look at India’s export market. 

Export products 

India is one of the countries that are doing well when it comes to their exports. In fact, this is one of the reasons why India is one of the fastest-growing economies in the world. According to statistics, the export market of India is the major contributor to its economy. Aside from that, they are also known as one of the leading exporters around the world. 

Here are some of India’s most popular exports. 

  • Precious metals 
  • Gems
  • Oil and other mineral fuels
  • Vehicles
  • Iron and steel
  • Clothing
  • Computers and other gadget components 
  • Pharmaceuticals
  • Organic chemicals 
  • Electrical machinery and its components 

These are just some of the products that are being exported from India. More often than not, the net worth of the exports can be valued at more than a hundred million dollars. 

Top export recipients 

Given the fact that the products being exported by India are really promising, the things that they offer have already made their way to several countries around the world. By being one of the top exporters in the world, it is not surprising to know that the variety of products they offer appeals to the interests of other countries. With that, here are some of the most common recipients of Indian exports and the products that they usually receive. 

  • United States (diamonds)
  • United Arab Emirates (jewellery)
  • China (refined copper)
  • Hong Kong (diamonds)
  • Germany (gas turbines)

Although the aforementioned are just some of the country’s main exports, what remains to be on top is refined petroleum. Given that this is highly important in any country, it is not surprising to know that India became an economic powerhouse because of the way that it exports a lot of essential petroleum across the world. 

By looking at the performance of Indian products on the export market, one will really be impressed by how India is capable of having a promising economy that can rival that of other huge countries. 

Trade Expo Explained for Beginners

Trade Expo Explained for Beginners

Trade Expo Explained for Beginners

Trade expo goes by many names which usually only differ by region. In Europe, it is called a trade show while it is called a trade fair in most parts of the United States. It is also called a trade exposition which is the full version of the word. Many just call it simply ‘expo’.

What Is the Purpose of an Expo?

By definition of the word ‘trade exposition’, this event is all about exposing your trade to interested parties. Investing in public marketing is one way to get your product and brand to reach its target audience. 

Meanwhile, joining an expo allows your goods and services to be appraised by enthusiasts of a similar field. This is how you meet with experts in the industry, see potential investors, make connections with trade partners, or identify your rivals.

Types of Expo

There are two types of trade expos and those are the following:

Consumer Expo

Consumer expo or public expo is the kind of event that is open for people outside of the industry. This kind of setting always allows the exhibitors to sell their products in retail to random people. 

While they may not be experts, some members of the public may know a thing or two about your trade. If they give their opinion, you have to respect it. A consumer expo is like a market and along with that is the common practice of haggling. Be sure to be ready for that kind of engagement.

Trade-Only Expo

A trade-only expo is an event where nobody who is not registered or recognized as a member of the industry is allowed to enter the event’s floor. Every person visiting your booth is an expert in the field. 

The kinds of people invited to these events are company representatives and investors. Members of the press are also invited to write about most of the exhibits and hopefully promote them. Other times, they’re just there to become the window for the public looking in. 

Most trade-only expos are about innovations in the industry such as new medical equipment or techniques. Others include project proposals looking for investors to start their operations. Other times, traders just want to get an orientation on the state of the industry and maybe buy wholesale from each other. 

Other Things that Happen in an Expo

Aside from trading or making connections, expos are also great mediums to spread awareness about certain topics that must be addressed by industry leaders. Some of these include a change in the way marketing should be held because of the popularity of a certain medium. 

Other times, it’s an opportunity to stop a certain practice that may be causing more harm than good to sales. The West Bengal Trade Promotion Organisation often addressed such topics for both global and local scales.

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